The Rincon Band of Luiseño Indians has inhabited this region for centuries, and their cultural heritage is deeply woven into the fabric of the community. The establishment of the Rincon Travel Plaza is part of the tribe's broader efforts to promote economic self-sufficiency while sharing their rich history and traditions with visitors.

The Rincon Travel Plaza, which opened in 2012, offers some of the best fuel prices in San Diego. Owned and operated by the Rincon Band of Luiseño Indians, it features a 7-Eleven convenience store, a gas station, a car wash, a Subway sandwich shop, and a smoke shop. Located next to Harrah’s Casino, it serves hotel guests, casino staff, travelers, and locals, making it a convenient one-stop spot for food, fuel, and more.